Sustainability is the main characteristic of Tales of Anyday universe and the label is fully dedicated in investing all the efforts in creating sustainable garments in all aspects. The central theme in the labels work is design that can last and remain appealing through many seasons. Tales of Anyday also focuses highly on creating products of high quality as it is vital for the garment to be able to be in use for a long period of time. 

Function, aesthetic appeal, comfortable fit, high quality and environmentally friendly materials are the core factors through the design process. 

Production methods and products being made under fair working conditions are also a highly important aspect. When it comes to the choice of materials, Tales of Anyday tends to choose to work with natural materials such as linen, organic cotton, lyocell etc. See more detailed information on our products and sustainability approaches and values under individual product descriptions in Tales of Anyday shop section.