Apparel designed with aim of making a female feel and look beautiful. Apparel that makes her feel herself and that makes her feel like a muse. Apparel with sustainability at heart and designed with simple and functional qualities. With emphases on the aesthetic expression in rather calm and subtle ways. Beautiful things that enhance the beauty of our everyday lives and that celebrate the beauty of the simplicity of our anyday existance. That beauty that lays in the simplest moments of the most casual days, in our daily cups of coffee and laughter of our closest. Cause those are the pieces of the puzzle that make our lives fulfilled.


Main quality of the labels designs lay in carefully selected fabrics as well as uniquely designed textile prints with elegant and yet flirtatious design details. Sustainable not only by the choice of materials and way of production, but also by the design quality. Sustainability is an exciting journey for the label’s designer, where every step taken leads the label towards a more and more sustainable outcome. This road is the labels life.

Tales of Anyday is currently based in Copenhagen, Denmark. Most of production takes place in labels own studio in Christianshavn area of Copenhagen. And some of the items are produced in Latvia under fair working conditions at a small production facility, where close communication and transparent relationship can easily be maintained and ensured.